Abstracts:
This seminar will address major points in healthcare marketing. How to deal with shifts in patient behavior since the emergence of e-commerce, and the fundamentals of how to acquire new patients and engage with current ones. We will cover how marketing has changed in the digital era. And addresshow to craft a digital marketing plan. We will also see how we can acquire patients using paid, owned, and earned media. Furthermore, how we can engage and retain our patients in practice. And look closely at measurement and budget allocation issues. We will discuss allocating your marketing budget, measure the effectiveness of your marketing spend, and ultimately create and capture value of your practice. The seminarends with a look at the future of marketing and use of AI to help.
Learning objective:
1. Define key principles of marketing within the context of healthcare delivery systems.
2. Explain how digital transformation has influenced patient acquisition and engagement strategies.
3. Identify the components of a comprehensive healthcare marketing plan, including digital and traditional methods.
4. Evaluate the effectiveness of various marketing tools using data analytics and performance metrics.
5. Demonstrate how to allocate and optimize marketing budgets in healthcare practices.
6. Discuss emerging applications of artificial intelligence (AI) in healthcare marketing.
7. Analyze ethical and professional considerations in promoting healthcare services.
Agenda:
| 10:30 AM - 11:00 AM |
Registrations |
| 11:00 AM - 11:20 AM |
Definition of marketing |
| 11:20 AM - 11:45 AM |
Fundamentals of healthcare marketing |
| 11:45 AM - 12:15 PM |
Marketing strategy/ plan |
| 12:15 PM - 12:45 PM |
Prayer Time & Coffee Beak |
| 12:45 PM - 01:15 PM |
Digital marketing |
| 01:15 PM - 01:45 PM |
Acquiring Patients for your practice |
| 0 1:45 PM - 02:05 PM |
Data analytics and metrics |
| 02:05 PM - 2:25 PM | AI and Marketing |
| 02:25PM - 02:45 PM | Allocating Budget |
| 02:45 PM - 3:00 PM | Activity & Case Study |